Our Ride

Stencil Making

Now, as every studious advertising student knows, a good corporate I.D is absolutely vital in creating a successful brand image for your company. After many hours of research and development, market analysis, testing and refinement, we’ve finally settled on what we believe to be one of the best corporate I.D’s we’ve ever seen for our Free Taxi. Please exercise caution when scrolling down this page, as you’re about to get your face melted off.

The Plan

We’re going to turn our maroon Corolla into a FREE TAXI. We hope to get some customers. And, with customers, we hope to get some stories. About The City, about what they do in The City. And about what The City does to them. Then we’re going to check it out for ourselves.

The Car

One maroon Toyota Corolla, 1988 model, 1.3 litre. As with most Corollas built in the 80’s, it has never broken down and runs on good intentions. Overall, it’s pretty standard except for its Awesomeness. Those with The Gift sense the Awesomeness straight away and tend to make offers to purchase said Corolla. The other day, Shannon received two offers in five minutes from such Gifted individuals for the car with the Awesomeness. And as Shannon is reluctant to sell her car to anyone, Gifted or no, we came up with a plan to share the Awesomeness with The City, on account of the fact that not doing so would be extremely selfish indeed.

The Context

How well do you know your City? As a local, you’ve done the tourist beat so many times, you break out into a leper’s rash whenever you hear that saccharine marimba music or see a happy penguin T-shirt. You’ve seen Table Mountain so many times on your morning commute you’d only notice it properly if it set the scene for a massive, saucerous space invasion of District 9 proportions. It’s a beautiful City we live in, but after a few years, one becomes sadly desensitised to all that.

We’ve lived in Cape Town most of our lives and, like most Capetonians our age, we’re itching to skip the country and explore the world. We want to see what’s out there.  But not before we’ve seen what’s right here. We want to rediscover this City in the most surprising way and experience Cape Town all over again.

To set us on the right track, we’ve started a conversation with the Mother City. We want to speak to Capetonians and find out what they do in the City, and what the City does to them. We’re calling on you to join this conversation, and follow us as we rediscover the secret side of Cape Town – the anonymous local spots way off the beaten track, the behind-the-scenes goings-on of anything at all interesting, the best places to eat, the best places to party and, most importantly, the beautiful people who make this a beautiful City in the first place.

Follow the Secret City Project here, or on Facebook and Twitter.