The Unfortunate Consequences of Common Sense

After our incredibly inspired reworking of our corporate ID, we hit the streets to try and garner a few customers for interviews and Free Taxi Rides. Now, dear reader, it is not easy to convince people to get into our Free Taxi. This is because most perambulating potential passengers are in fact in possession of a fair deal of common sense, which, it seems, makes them reluctant to hop into a strange vehicle with some strangers offering, strangely, a FREE RIDE to wherever they want to go. Perhaps they think we are part of some scary cult, recruiting members for unfortunate human sacrifice. Perhaps they think the camera on the dashboard is there to capture their imminent demise for a leisurely viewing with friends later. We’re not sure what people think, but we are sure that it makes our job a little tricky at times.

We did, however, think that the lack of cardboard in our new CI would give the Taxi a more legitimate feel. Apparently, it doesn’t. Poster paint and the new shade netting addition seem only to make people more reluctant to hop in. Regardless, we shall persevere! The ones who get in are the ones who we want to talk to anyway. Well, that’s what we keep telling ourselves.


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