So we pimped our taxi and hit the streets today. All was going well until we backed out the driveway and reached a walking speed, at which point our entire corporate branding effort began to flap like an epileptic in the light breeze. May need to rethink this for Monday.
When we eventually managed to actually arrive in town, alive and not in police custody, we were faced with another problem: Nobody seemed to give a s**t about our Free Taxi. The problem with Capetonians, of course, is that they have seen everything. And our face melting signage was, clearly, not as face-melting as we had previously thought due to the unfortunate loss of half of it, including our ‘Free Ride’ sign, on the treacherous highway. We were very upset. We played our Nigerian reggae music louder, in the hopes of attracting at least a little cynicism. No dice. And no customers.
Eventually, Chris was made ‘gaaitjie’ and thus trusted with the task of verbally eliciting business from the passenger side window. Unfortunately, it soon became apparent that, not only was Chris the worst ‘gaaitjie’ in the WHOLE WORLD EVER, his method of trying to convince young, single woman to ‘get in the car’ because ‘we have DRINKS for you… No, please ignore the camera…’ was doing more harm to our brand image than anything else. He was subsequently demoted.
Nevertheless, we did manage to convince a few people to take a free ride and share some stories with us as to where they like to go in the City, what to do when unemployed and why babies are better out than in. Check out our webisodes for more.
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