Thursday, November 25, 2010

Poster Paint – The Ultimate CI Solution

As you may know, our first attempt at branding of the Free Taxi didn’t work out so well. In fact, our ingenious cardboard signage caused several innocent motorists the inconvenience of near death when it blew off on the highway. Twice. But we’d rather not talk about that. We also rather not talk about the way masking tape sticks to things. Pretty darn well, it turns out. Anyway, we’re prepared to overlook these grave miscalculations if you are. They need never be mentioned again, especially now that we believe we have solved the signage problem forever.

Poster paint. Glorious. It’s cheap. It’s sassy. You can steal it from little children. AND it washes off, sort of. The powdery residue that remains is a small price to pay when you consider it’s general amazingness. Well, that last part is questionable. Tell us what you think.





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