YoursTruly Deli - 175 Long

Chris has a friend called Danny, who has just opened a cool new deli on Long called YoursTruly. We were keen to check it out, so we headed there for lunch on Tuesday.

We all know that opening a coffee shop is a risky affair. You have to have guts to put all your free-range eggs in such a basket. But the story of YoursTruly is as much a romance as it is a business endeavour. Danny, a graphic designer by trade, is a charismatic guy who had an idea. That idea became an obsession. He quit his job. He scoured the city for a location. He couldn’t find one. Back then you could find him skateboarding up and down Long Street for hours trying to find the perfect place. Eventually, he did – a grimy coffee shop below Neighbourhood. He managed to track down the landlord, but, due to the unfortunate previous tenants, the landlord was convinced that a coffee shop makes premises grimy. Danny sent through his proposal anyway, and asked the landlord to consider him if he were ever to change his mind. Which is exactly what happened when he read Danny’s proposal, and that’s how YoursTruly came to reside at 175 Long, just below Neighbourhood.

Apart from the great location, there are a whole lot of other things just right about the place. Experienced baristas and a great house roast mean the coffee is awesome. They do incredible fresh, wholesome sandwiches which you design yourself and which cost, unbelievably, around R24.00. They also serve pastries and fresh juices. The walls are covered in art for sale, and there’s a great lounge area at the back where you can pick up a magazine and not be disturbed. If you’re in a hurry, you can grab a takeaway from the NY style window that opens onto the street.

Overall, you’re getting that hip inner-city vibe without the overboard prices. We’re sure you’ll find yourself a regular before you know it. Check out our video of the opening below.